This story about the stylish Sapeurs, or La Societé des Ambianceurs et des Personnes Élégantes (Society of Elegant Persons of the Congo) is a fantastic look at this group of peaceful, polite, and outrageously well-dressed gentlemen – and lovely to see men’s fashion outside of the traditional contexts. Yes, it’s a Guinness commercial – and it’s totally worth it.
Here’s the original advertisement:
And here’s a brief documentary of the men behind it:
